Harvard Business Review Article Essay Example | Topics and Well Written Essays - 2500 words

Harvard Business Review Article - Essay ExampleFollowing seven key lessons will strain on the significant aspects of effective strategic leadership as learnt and comprehended by a student.Key Lesson 1 Maintaining legal Communication Communication of the organizations mean is one of the most vital aspects to be considered. A incorporate organizations purpose of being is what it stands for and gives an overview of the main aims it wants to achieve. So, it is essential for effective strategic leadership of a corporate organization to state clearly its mission and vision. This can be explained lucidly by the mission statement of Google, which is to organize all the information in the knowledge domain in a systematic manner so that it can be accessed and utilized universally. Moreover, the brand name of a company should be a top reflection of its core values, so that the customers would be aware of the services being provided and being attracted to avail them at the same time. Richa rd Reed, Co-founder of Innocent, did an exceptional job at coming up with the brand name. Innocent which is one of the most recognized and acclaimed brand in the UK, produces healthy fruit juices and food items only. The companys name, Innocent goes travel by in hand with the word natural, which depicts the precise nature of innocent products. Key Lesson 2 Sustaining Competitive Market AdvantageAnother important lesson is to start out competitive advantage in the market over the passage of time. Skimming, price war, and predatory pricing etc. are some of the marketing techniques which could be utilized by the company to sustain the advantage or to drive their competitors out of the market completely. If this upper-hand advantage is not achieved and sustained, a company could face serious consequences, which reflect adversely on its strategic leadership policies. The downfall of PepsiCo is one of the examples of this scenario as Indra Nooyi, the current chairman and CEO of Pepsi Co, is facing a loss of market shares and decreasing stock values cod to failure at sustaining competitive advantage with rival beverage company Coca Cola. In an announcement made in February, 2012, it was revealed that due to its financial concerns, PepsiCo is dim down 8,700 employees. The company is starting new lines of diet soda and sugar free products to increase the customer interest but this strategy has not been very successful due to the launch of similar product lines from rival companies. PepsiCo is trying to devise new product lines in order to obtain competitive market advantage so that it can be successful in the market again. Indra Noooyi is also feared to be terminated from her current position of the CEO of the company if the financial position of the company does not stabilize. Key Lesson 3 Effective Change Management Faslane Naval Base was run entirely by the Ministry of Defence of UK and the kingly Navy up until 2002. Afterwards, a contract was signed with Ba bcock Marine to reduce the cost and to improve operational efficiency. The staff had to work under a varied managing authority with new aims and futuristic goals. John Howie, director of Babcock Marine, set forth the emphasis on delivering services to the Navy, eradicating the previous goals of focusing on building infrastructures. Effective strategic leadership could never be achieved without efficient and timely change management in the organization. Faslane is an organization where the only assets are the people, so to implement change, the shackles which marge the workers, had to be eliminated. Starting with low level managerial changes, the company moved towards gaining efficiency by re-engineering fundamental processes to